Domestic Fashion Brand · National Flagship Store

This is the brand’s image flagship for the East China market, set in a prime downtown retail district. The client wanted a single store to concentrate an all-new brand identity and display system, so expectations for spatial effect, fixture craft and fidelity to the design were high.

In design and craft, building on the brand scheme, Ziyi unified the material language of the main racks, island units, fitting area and cashier desk — matte metal, wood veneer and warm-white lighting keep the garments as the true protagonist. All fixtures were produced in our own factory, ensuring consistency and detail across batch components.

During installation, the team worked zone by zone within the mall’s overnight construction windows, scheduling substrate, finishes and lighting commissioning tightly to minimise closure time. Our in-house installation team executed on site, and the fidelity between renderings and reality became a key reason for the client’s repeat orders.

The flagship also became the brand’s spatial “master copy” — its bill of materials, fixture specifications and installation methods were distilled into a standard for rapid rollout to stores nationwide, balancing a consistent image with opening efficiency.