International Auto Show · Automotive Brand Booth

An international auto show is a brand’s annual high ground for image and product. Across several hundred square metres, the booth must serve vehicle launches, media reception and visitor experience at once — a serious test of both visual impact and build speed.

In design and craft, Ziyi shaped the brand’s spatial signature with long-span curved forms and transparent display surfaces, paired with programmable lighting and multimedia screens to create the ceremony of a car’s debut. The main structural pieces were precisely prefabricated in the factory to keep curved surfaces and joints accurate on site.

For delivery, with an extremely tight build window, the team compressed on-site hours through “factory prefabrication plus modular on-site assembly”, scheduling strictly around the venue’s move-in, build and tear-down deadlines to deliver on time.

During the show, the booth became a focal point for visitor traffic and media coverage; afterwards, its main modules could be recovered and reused, balancing display impact with cost control.