Premium Beauty Brand · Department-Store Island Counter

Set in the prime atrium position of a premium department store, the counter is the brand’s first image window to shopper traffic. Transparent on all four sides with no blind corners, an island counter demands far more of form, craft and lighting than an ordinary wall counter.

In design and craft, Ziyi paired slim metal frames with high-clarity acrylic and mirror stainless steel for a light yet refined display surface; the try-on tops embed shadowless LED strips so customers experience products under natural-feeling light. Every visible weld and joint was finely finished to hold up under close inspection.

For delivery, the counter was pre-assembled in the factory, shipped in parts and quickly assembled on site within the store’s overnight window to minimise disruption to operations. In-counter wiring, lighting and storage were integrated and tested before leaving the factory.

As the brand’s standard unit, the counter’s structure and craft were organised into a replicable module, supporting the brand’s chain rollout across major department stores nationwide — “one version per store, fast to deploy”.